Under the change, IWF starts from Asia and moves to the world

The next few years will be a critical period for China's rise as an emerging power, an adjustment period for changes in the international landscape, and a critical period for Chinese enterprises to transform and develop and move abroad.

　　Due to the shift of the United States' own economic policies, emerging economies' markets have taken on more industries that have migrated from China and the United States in this process, and then played a more important role in the global market. Some Asian and African countries may become leaders in global economic growth. Especially South Asia and Southeast Asia, with the continuous urbanization and industrialization of these countries, they have become the potential for global economic growth.

IWF's own development achievements also indirectly confirm this inference. As a benchmark for the Asian fitness industry, the number of Asian visitors at the IWF exhibition has shown a steady upward trend.

　　In 2019, the number of professional buyers from the Asian market increased by 42.95% compared with 2018.

　　IWF visited many Asian countries such as Japan, Thailand, Bangladesh, and other Asian countries, conducted a detailed investigation of the fitness industries of these countries, and signed a cooperation agreement with the exhibition organizing committee in terms of exhibition promotion and brand promotion.

　　In June 2019, IWF went to Thailand to ACE MUAY Muay Thai signed a cooperation agreement to bring authentic Muay Thai to the 2020 exhibition site. At the same time, we had preliminary contact with officials from the Thai Sports Ministry. The two sides discussed the joint holding of the fitness industry exhibition and exchanged views on promoting the IWF "THAI PAVILION" plan.

The Fitness Industry Exhibition held by the Thai government in 2020, including Thai AFC supported by the Thai Sports and Tourism Ministry. International training and grand ceremony have a huge influence in Asia. At present, consultations on related cooperation matters are underway, and the exhibition is expected to be held as scheduled in September 2020.

IWF also maintained a long-term friendly interaction with the SPORTEC Japan International Sports and Health Exhibition Organizing Committee.

In July 2019, IWF went to Japan to participate in the Sportec*Health & Fitness Japan 2019 Japan Health & Fitness Industry Comprehensive Exhibition. During this period, IWF representatives communicated with the Sportec Organizing Committee on cooperation matters and recommended in detail to the exhibitors and buyers at the exhibition site. IWF also had a detailed understanding of the Japan Bodybuilding & Fitness Federation. Japan Fitness and Fitness Association) and FIA (Fitness Industry Association of Japan) had an interactive exchange and invited them to participate in 2020 IWF China Fitness Ceremony.

　　In 2020, IWF will continue to cooperate with SPORTEC Japan International Sports and Health Exhibition.

　　In December 2019, IWF will send a delegation to Dubai to participate in the influential DMS Dubai Muscle Exhibition around the world.

　　IWF can not only promote comprehensive exchanges in the fitness industry between China and Arab countries, but also seek valuable exhibition opportunities for Chinese exhibitors on the Middle East stage and promote Chinese companies to open up the Middle East market.

　　In November 2018, IWF will The delegation went to Bangladesh and had in-depth exchanges with the Bangladesh Health&Fitness Organizing Committee. The two sides had good communication on the cooperation and development of the fitness industry.

The picture shows the IWF representative accepted an interview with a reporter from Xinhua News Agency's branch in Bangladesh. In November 2019, IWF will continue to deepen the strategic cooperation relationship with Bangladesh, jointly promote the vigorous development of the fitness industry, and play an increasingly pioneering role for exhibitors in international trade.

In addition to the above exhibitions, IWF will also have Vietnam and India in 2020 Dunesia, Malaysia, the Philippines and other countries carry out cooperation, and at the same time, expand IWF's influence in the fitness field and expand the new IWF's Asia map.

According to a research report submitted by the research team of the Development Research Center of the State Council in February 2019, although the GDP scale of developing countries will exceed that of developed economies by 2035, the United States, Japan and the European Union will still be the world's major economic powers.

This coincides with the IWF's development idea of ​​"deeply engaging in Asia and moving to the world".

　　In the past six years, IWF has attracted buyers from more than 64 countries and regions around the world to visit, including not only emerging economies from Asia such as India, Vietnam, Thailand, the Philippines, Malaysia, Indonesia, etc., but also traditional economic powerhouses such as the United States, Germany, Spain, Italy, the United Kingdom, Japan, and South Korea, but also a large number of important countries with regional influence such as Russia, Canada, Brazil, South Africa, and Ukraine.

　　When visiting Thailand, Mr. Peng Chong, Director and General Manager of IWF, and Mr. Graham, Executive Vice President of ACE (US Athletes Committee). Melstrand and Anthony J.Wall, Director of Strategic Cooperation, had a contact. The two sides exchanged their views on improving the professionalization level of IWF fitness festivals and improving IWF continuing education and training, and constructively discussed subsequent cooperation matters.

　　While visiting Japan, IWF had a conversation with the head of NESTA (American Sports Coaching Association) in Japan. IWF is expected to introduce NESTA, which has taken a solid step for IWF to open up the European and American markets and implement the "global strategy".

　IWF as Rimini Wellness's important partner, in May 2019, IWF sent a delegation to Italy to set up an exclusive high-decorated booth in China at the exhibition site to show the style of China's fitness industry platform to the European market, and expand its territory in the international market with professionalism.

　　In October 2019, IWF will participate in the second largest sports exhibition in Europe - PW Spanish Swimming Pool & Health Exhibition.

　As a very representative and important exhibition in Europe, IWF and PW Spanish The precise docking of the Tooth Swimming Pool & Health Exhibition will play a huge role in cultivating the international market for Chinese enterprises and fitness industry talents and exporting Chinese fitness culture.

IWF not only actively carries out trade activities in international cooperation, but also introduces it into its own trendy and professional construction, constantly promoting novel foreign events and mature foreign training courses to come to China, creating an IWF Chinese fitness ceremony integrating international, professional, trendy and quality.

For example, in 2020 In the IWF China Fitness Ceremony Training Section, IWF has focused on planning a continuing education and training area that is in line with the international community. The 2020 IWF China Fitness Ceremony Training Section includes the IWF Fitness Ceremony Review Committee composed of authoritative media, famous university tutors, international professional associations and other third-party members, as well as top tutors and high-quality courses selected by them. Among them, there will be a number of courses for international credit certification institutions recognized by ACE.

In terms of events, it is expected that the Raimi Certified Coaches Selection Competition held by Raimi China, the hot Zumba Party brought by international professional teams, and the RADICAL ASIA participated by many international instructors. SUMMIT Asia Annual Conference and the "Drunk China Fashion Group Sports Competition" originally created by IWF, aiming to show the Chinese sports and fitness style to the domestic and foreign countries.

IWF starts from an international perspective, does not forget its original intention, demonstrates its will with "technology" and "innovation", strategically layouts the global market, forges forward, and helps itself and other Chinese companies to "go global" while "going out", understand the situation, grasp the direction, give full play to their advantages, make up for shortcomings, continuously improve their international competitiveness, and ultimately in the new international economic landscape Reaping fruitful results in the situation.

　　In the world that has not been seen in a century, and in the complex and complex situations, IWF has the confidence and ability to seize historic opportunities, properly respond to various risks and challenges, help cooperative enterprises expand business opportunities in various countries around the world, and become a bridge for global buyers to communicate with fitness industry companies. It not only achieves its own steady development, but also shares the dividends brought by China's development to more countries in the world.

Note: The final information of the above exhibition shall be subject to the notices of the organizers of each exhibition.