Review丨Ace ・ 2019 IWF China Fitness Leader Forum

At 13:30 pm on March 8, 2019, the "2019 IWF China Fitness Leader Forum" was successfully held at the 2019 IWF main venue of Shanghai New International Expo Center.

　As IWF's ace forum, 2019 The IWF China Fitness Leader Forum is themed "The Road to Commercial Capital of Fitness Clubs". It invited 7 major guests to bring a new business perspective to fitness enthusiasts, club owners and investors, operation managers, and supporting service providers. It deeply discusses the current situation and future development of the fitness industry.

　　"Our theme this time is the road to commercial capital of the fitness club. I hope that through such a topic, everyone and our guests will share with you our industry. We work hard, we keep making efforts, and we are suffering every day. How can we integrate into capital and how can we better integrate into society. When we serve the people of society and participate in national fitness, we can also bring ourselves a good return, and take for granted rewards and gains."

　——Forum host, founder of Suisheng Fitness Ye Shuangming

　　"The purpose of our forum is to integrate and share the most cutting-edge domestic and foreign professional knowledge. This year's theme is the commercial capital path of the fitness club. As the purpose of the IWF organizing committee to hold this forum, it is to better promote the exchange and sharing of advanced management concepts in the domestic and foreign fitness industry, and take this opportunity to publicize and spread our China's fitness concepts and models to our home and abroad. We also hope that through this forum, the international advanced club management and operation experience will be introduced to our China and help the healthy development of our Chinese fitness industry."

　———Chairman of Dena Exhibition Service Co., Ltd., Pan Wei

　　The forum is divided into two main links, and the first part is a guest's keynote speech. Four domestic and foreign industry leaders, from "Value Assessment and Value Creation - A Brief Discussion on the Fitness Industry and Company in the Eye of Capital", "Business Power" ·Private Training and Premium Fitness", "Change and Reform of the Korean Fitness Industry" and "Building a "Fitness Industry Chain" and Enhance Brand Competitiveness" four different themes: four different themes: "Privacy Training" and Enhance Brand Competitiveness", analyzed the current situation of the industry in an easy-to-understand manner, and won the cheers of the audience on site.

　　LV&MH Fund Asia Pacific Operations Director, Frank Zhao

　　Audace Palestre brand founder, Ciro Santucci

Body Channel Fitness CEO, Hyonam Kim

　　Founder of Yinjim Sports Development Group, Guo Zhijun

　　The second part of the forum is the roundtable salon. The IWF Organizing Committee specially invited Mr. Liu Jianhong, President of Penguin Sports, to join the industry leaders in a wonderful discussion and dialogue on "How to create the core values ​​of Chinese fitness clubs".

**The in-depth keynote speeches of the four guests and the salon discussions of industry leaders will be launched in text sorting for you. Please pay attention to the follow-up push of the IWF Shanghai International Fitness Exhibition. Today I bring you ""Value Assessment" and "Value Creation", a brief discussion on the fitness industry and companies in the eyes of capital" - Frank Zhao, see the push article 3 for details.

　　From 1996 to the present, it has been more than 20 years of extensive development of China's fitness clubs. With market dividends, annual card sales, and impulsive consumption, the era of barbarism is about to pass, and the era of refined operations is coming. 2018 is a year when the capital environment is getting colder. More and more fitness clubs have new confusion about the fitness industry that "has high hopes": How should strong fitness clubs create brand effect? ​​Compared with countries with mature fitness markets abroad, where is the room for domestic clubs to improve?

　The continuous injection of capital will inevitably open up new paths for the development of China's fitness industry. The era of purely sales-oriented has passed. Returning to service and content is king is the core theme of the next 20 years of fitness, and it will also be a new challenge facing the fitness circle.