How is the TOP 1 of the fitness industry made? FIBO CHINA invites global fitness club executives

When the vest line and A4 waist dominate the social circle, fitness has become a trend in China, and at the same time the fitness industry is also developing rapidly. The United States has always attached great importance to the fitness industry, and the concept of fitness and health has penetrated into the lives of every ordinary person. In such an environment, professional mid-to-high-end fitness brands have also emerged like mushrooms after a rain. How do these high-end brands break through under the new trend and make high fees popular? How can domestic fitness institutions learn from advanced foreign models? From September 7 to 9 this year, the FIBO CHINA Shanghai International Fitness and Health Expo held at the Shanghai Cross-border Procurement Exhibition Center will invite authoritative celebrities from the world's top 1 clubs and fitness industry to reveal the most cutting-edge industry information of the international community and bring new opportunities to the domestic fitness industry.

FIBO CHINA Fitness Exhibition Site

First of all, let’s get to know Equinox, a club with top coaches in the United States. Equinox is well-known in the fitness circle for its high-end and luxurious environment. More than 80 stores around the world are located in first-tier cities and are known as the “No. 1 high-end fitness brand in the United States”. In addition to the luxurious environment with a very design sense, every Equinox member can also have the opportunity to receive professional guidance from former Olympic athletes. In the nox club, you can also enjoy thoughtful services such as SPA, skin beauty, hair salon, massage, and nursing. These amazing experiences are as luxurious and low-key as Hermes, so they are also called "Hermes in the gym". Now the name Equinox has become a benchmark for the entire American gym, and its membership card is also a symbol of the identity of elites in the UK and North America.

　　When it comes to Equinox, I have to talk about its behind-the-scenes heroes, the Operations Director Emma Barry, she has professional and experienced experience in brand building, course research and development, and she has made indelible contributions to the rise of Equinox. She is also a "god" figure in the hearts of many domestic industry insiders. On September 8, Emma will appear at the "FIBO CHINA China Fitness Industry Future Development Summit Forum" to reveal the killer weapon of "Hermes in the gym" to domestic industry insiders.

Emma Barry and Equinox in his palm

National fitness is in full swing, so how can the gym stand out in the sand? Faced with the picky eyes of "Gods", in addition to EMMA, the bosses of those "best clubs" have the most say. In recent years, Celebrity, the largest club in Asia Fitness's amazing expansion speed has made other practitioners envious. With the creation of his leader John Joseph Sweeney, Celebrity Fitness has also won the titles of Indonesia's Best Fitness Club and Malaysia's Best Fitness Brand. John Joseph Sweeney is just a microcosm of "Best Club". The bosses and executives of these "Best Clubs" around the world will all appear in Shanghai's "FIBO CHINA China Fitness Industry Future Development Summit Forum" in September. It is really exciting to start a brainstorm face to face.

John Joseph Sweeney

　　Celebrity Fitness's standout is also due to a heavyweight star mentor - Miho Araki, Miho has been deeply engaged in fitness for nearly 30 years and is responsible for Celebrity Fitness and coaching training. He is an all-round technology "god" with a bachelor's degree in sports science, CPT (personal coach) certification and many world-class qualification certifications. Miho will also appear at FIBO CHINA in September to participate in "international training" to interact with fitness coaches and enthusiasts face-to-face. The exclusive "skill" of the popular project BOSU (wave speed ball) will be taught on the spot.

　In addition to Miho, this year's FIBO CHINA will also gather more than 100 international founder-level mentors and senior industry celebrities to carry out "international training" courses. Audiences can also directly participate in more than 150 popular group exercise courses for Weibo fitness big guys crazy check-in, as well as popular training programs such as management marketing, personal training skills, sports rehabilitation, sports nutrition, postpartum recovery, teenager training, small group courses, etc.

Miho Araki

Focus on cutting-edge concepts and gather authoritative big names, FIBO CHINA has become the weather vane of the domestic fitness industry with internationalization and high level, and is above other domestic fitness exhibitions because it has always been synchronized with FIBO Global Exhibition. Without going abroad, it can communicate face-to-face with many founders and executives of the "world's best" fitness companies from North America, Europe, and Asia, learn close with the world's best founder-level mentors, watch internationally renowned big-name products, and learn about the latest industry trends.

　　More industry celebrities, more cutting-edge concepts, and more practical information are shared at 2017 FIBO CHINA!

　　FIBO CHINA Fitness Industry Future Development Summit Forum

　　Date: September 8, 2017

　　Location: Shanghai Multinational Procurement Exhibition Center

　　FIBO CHINA International Training

　　Time: September 7-9, 2017

　　Location: Shanghai Multinational Procurement Exhibition Center