Don’t forget your original intention and continue to write glory. The third session of West Lake On Health in 2019 China Fitness Equipment Industry Forum sets off

The craze for national fitness continues to rise across the country, which is undoubtedly a major benefit for the training and fitness equipment market. Family will become an important scenario for the use of fitness equipment, and household equipment will continue to be subdivided. Therefore, China's fitness equipment will also show a steady upward trend with the improvement of national fitness awareness. In the future, consumer groups will decide whether to exercise at home or receive more professional guidance and training in clubs based on their own needs and economic capabilities. More people have begun to get used to going to public fitness areas, including public gyms, shopping malls, gyms in hotels, etc., and the sales of commercial equipment are increasing.

At present, domestic brands are facing the dilemma of lack of competitiveness in the Chinese fitness equipment market. Domestic demand for training and fitness equipment will continue to increase, and there is a lot of room for development in the future. The integration of cloud computing, big data, and Internet of Things technology into fitness equipment products will further realize the interactive entertainment and intelligence of fitness. It can be upgraded scientifically.

"West Lake On Health" is to provide a high-end communication platform for practitioners in the field of fitness equipment and seek healthy and orderly development of the fitness industry!

The first "West Lake On Health" has triggered new ideas in the industry, and the grand occasion of the second "West Lake On Health" is still vaguely in front of you. Now that we are 2019, the third "West Lake On Health" China Fitness Equipment Industry Forum The mysterious veil has finally been unveiled! Don’t forget your original intention, and the king will return! From October 19th to 20th, the third "West Lake On Health" China Fitness Equipment Industry Forum hosted by IWF International Fitness Exhibition and Lejian Sports will be held in Hangzhou. During the period of fitness confusion, enterprises should clarify their positioning and run forward. In October, Hangzhou, let us work together to focus on new ideas, gather new momentum, burst out new energy, and explore The future new journey of the fitness industry!

Next let’s review the wonderful things of the last two sessions↓↓↓

The first session

In November 2016, Hangzhou, with the autumn breeze, ushered in a major event that caused a sensation in the fitness circle - the China Fitness Equipment Industry Exchange Conference was officially launched, and heroes from all walks of life appeared together to "On Health in West Lake" together!

In Under the craze of national policies and national fitness, the Organizing Committee of the China Fitness Equipment Industry Exchange Conference invited elites from all over the country to gather in Hangzhou to discuss and welcome the new pattern, help the development of national health, and become a trendsetter in the fitness industry.

The first "West Lake On Health" invited many heavyweight industry guests to the scene. You shared some experiences about China's fitness equipment industry with the guests present. These are attitudes and high-end. The speeches with a high degree and breadth benefited the practitioners of Chinese fitness equipment present.

"Help Chinese fitness equipment dealers find their position in the complex and complex business competition" was the original intention of this conference, and it obviously achieved the goal. Starting from the speech of Mr. Song Chen, general manager of China Ruidong Sports, to the speech of "capital + ecological sports" by Mr. Han Yuqing, general manager of Beijing Spurt, to the "survival and development" by Mr. Han Yuqing, general manager of Beijing Spurt, Jinan Ruiqiang Sports Goods Co., Ltd. The "Road to Build Yourself-Brand-Foresee Yourself in the Future" by Mr. Wang Jinhua, General Manager of the Company, and the "Stories Behind Products" by Mr. Dong Xu, Founder of Zhejiang Zhengxing, caused a wave of crazes on the scene and also triggered the thinking of the fitness equipment dealers present on the corporate positioning.

The innovation of Chinese fitness equipment thinking positioning determines the future direction of China's fitness equipment to a certain extent.

The conference reached a climax in thematic interactive speech session. Mr. Peng Chong, managing director of IWF, hosted this round of interaction. Mr. Zhang Junbo from Shijiazhuang New Life, Mr. Wu Chengen from Youjie from Chongqing, Mr. Qiu Zhibin from Guangzhou Lidong, Mr. Wang Xiaobo from Shangti Health Technology, and Mr. Guo Yuhua from Beijing Shuti participated in this round of speeches as interactive guests.

The last part is also thematic interaction. Mr. Wu Qiyun, general manager of Lejian Sports, hosted this round of interactions. Mr. Sun Yong from Anhui Wisda, Mr. Li Fengyuan from Shenyang Jianyuan, and Beijing Mr. Wang Yanfeng of Jingyang Sports 100 and Mr. Li Jingjun of Beijing Jingyue participated in this round of interactive topic discussion.

The second session

Along with the rapid iteration of the times, the public's consumption upgrade and the enhancement of fitness awareness, the fitness industry is facing many challenges and opportunities. The second "West Lake On Health" followed the trend and was held in Hangzhou as scheduled in October 2017, causing a new storm in the development of the fitness equipment industry!

The conference was held with The theme of "Role Transformation under the New Normal" is to analyze the current situation and development trends of China's fitness industry from the two sections of the new retail and commercial industries.

I believe that many people participate in "West Lake On Jian" to find an answer and direction for their own development.

The guests on the scene shared their experiences and put forward their opinions. Mr. Zhang Junbo, general manager of Shijiazhuang New Life Fitness Equipment Company, attracted people who love running with the new model of "running man", in addition to class In addition to having corresponding income, Cheng can also promote the sales of equipment; Mr. Xie Zhonghui, CEO of Fuzhou Zhangchuang Information Technology Co., Ltd., shared the entrepreneurial project "Lemo Bar", which uses the sharing model of massage chairs to meet consumers' needs for scanning codes and paying massages anytime and anywhere.

All cases seem to point to a conclusion: whether it is a dealer, brand or manufacturer, it needs to be changed.

Traditional dealers, brands and manufacturers should reposition according to market demand and find the right one Ideas and Directions. Regarding the topic of transformation, Mr. Yang Gangchuang, General Manager of Xinjiang Good Life, Mr. Li Fengyuan, General Manager of Jianyuan Sports, Mr. Liu Shujie, Chairman of Pioneer Fitness, and Mr. Song Chen, CEO of Ruise Investment, participated in the discussion.

At the end of the forum, Mr. Shan Guotai, General Manager of Sports Show, Mr. Huang Siwei, General Manager of Xinaoli, Mr. Ren Yangjie, CEO of Treadmill, Mr. Xie Yanyang, CEO of Treadmill, exhibited on the topic of "How intelligence promotes the development of the industry" In-depth discussion was held. As intelligent software developers, hardware data providers, hardware supporting providers, as well as third-party industry media and operators, the view that the path of intelligence must be based on user experience as the main body.

The atmosphere at the second "West Lake On Health" Fitness Industry Exchange Conference was warm, and the sharing of guests resonated with everyone. The cross-border transformation and intelligence discussed at the conference brought not only temporary topics, but the main theme of the new era of fitness. Everyone is looking forward to the next heyday of the fitness industry.

The topic interaction time

#What stories have you had with West Lake Lunjian?#

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Write a message in the message area at the end of the article to share what you want to say about "West Lake Lunjian" (not limited to the above topic).

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At the same time, you can also directly send a message to the backend of the official account to participate in the interaction, + your reply (can be anonymous).

In the next issue of West Lake Lujian's tweet, we will select everyone's messages to put them in the article~

The microphone is for you, please tell your story

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February 29-March 2, 2020

Shanghai New International Expo Center

IWF, waiting for you.