Come to the bowl soon: Take a deep dive into the buyer data of IWF fitness exhibition

Come to the bowl quickly: Take a deep dive into the buyer data of IWF Fitness Exhibition

　　Hello everyone, I'm here to spoil it again.

　　2016 China (Shanghai) International Fitness, Health and Leisure Exhibition (abbreviated as: IWF SHANGHAI 2016 will be held at the Shanghai World Expo Exhibition Hall from March 6 to 8, 2016 - This is a story that everyone knows.

　　At present, nearly 200 domestic and foreign exhibitors and brands have settled in. But today I want to say that the exhibitors are intertwined with love and hate, and are eager to see the buyers. As a lifeline of an exhibition, they really make the editor worry. I just want to say - come to the bowl (I) (W) (F)!

　　Now, I will just code a code of how we "bombarded" them.

　　1. mailing of the show More than 57,000 copies

　　　57,000 copies of direct mail for fitness and sports equipment dealers, agents and traders across the country.

　　(It is said that this colleague has changed his seat)

　　2. SMS group sending A total of 141,050 invitation text messages were sent to potential domestic buyers in the database for 5 rounds, totaling 141,050. Not only that, the exhibition organizers also fully established media WeChat and Weibo marketing networks, and the mobile phone screens were full of love "IWF".

　　If you did not receive text messages, it means you don't care about me.

3. EDM at home and abroad: a total of more than 500,000 letters

　　　Monthly Buyers and visitors at home and abroad send customized emails to carry out targeted publicity and develop potential buyers~

　　At the end of this month, everyone should pay attention to checking emails. This issue of EDM has major events decrypted (hey~, I accidentally spoiled again)! If you also want to subscribe to our email, you can pre-register the visit in the "Read original text" at the end of the article. The method is taught to you. Have you got√?

　　IV. Outbound Call Center More than 17,600 foreign data, more than 57,000 domestic data

　　As of the end date, a total of 6,768 foreign data were called, and 417 invitations were received.

　　I can't sleep well in these few months every year, and the jet lag of Weichuang is not easy to do. But the editor found that the colleagues responsible for overseas invitations were full of consultation emails.

　　What you thought of is this

In fact, he is like this

　　(domestic) I tell you very seriously that domestic invitations have no beginning, but if you receive harassing calls next month, please don't hang up, maybe it's mine. Currently, more than 57,000 domestic data are accumulated, and they will be called by a professional outbound call center. What? Of course, it is one-on-one, I am very attentive.

　　5. Dispatch orders at the exhibition 78,400 copies

　　Although I have not been to many places, I have also participated in 17 similar exhibitions in China and 4 overseas exhibitions, and a total of about 78,400 printed materials were distributed. Of course, this is not my credit.

　　The following are various fitness and sports fairs in my peers:

6. Domestic and foreign B2B trade platforms 1,280 inquiries, 291 pre-registered people

　　Friends who are familiar with IWF know that the organizer provides a global product inquiry business, promotes exhibitors' products to the B2B platform in advance, and forwards the first-hand inquiry obtained directly to the corresponding exhibitors. The so-called "the troops are not moving, the food and grass will go first".

　Okay, that's all today. The friends of the IWF Shanghai International Fitness Exhibition have always had a mission, which is to take the invitation of buyers as their life, and to provide one-on-one professional invitations to buyers based on market development and positioning. Hehe, it is expected that 20,000 professional buyers at home and abroad will be attracted to visit and purchase next year!

　　In this way, see you in Shanghai in March next year. Let's all come to the bowl!