The annualized growth rate of global sports nutrition products is 8.5%. Who can get the biggest share of the pie?

Transparency Market Research (TMR) in Albany, New York, shows that the global sports nutrition product market is expected to grow from $300 billion in 2013 to $525 billion by 2020. The research report is titled "Sports Nutrition Products Market - Global Industry Analysis, Scale, Market Share, Growth Rate, Trends and Forecasts 2014-2020". This study predicts the growth space for the health industry, with a compound growth rate of 8.5% from 2014 to 2020 and a market size of $15.5 billion in 2020.

Pictures and some data are reproduced from the Health Weekly

At present, the global sports nutrition market is divided into four main regions: Asia-Pacific, Europe, North America and other regions. Judging from the market conditions of various regions around the world, in 2013, the North American market value was as high as US$10.53 billion, ranking first. At the same time, the top three regions with market performance are all gathering places for major developed countries in the world. The sports nutrition market in the Asia-Pacific region had a market value of US$5.9 billion in 2013, with a main share from Japan, India and China. Considering the dense population and rapid economic development in the Asia-Pacific region, the region's market growth potential is huge in the future, and it is also predicted that it will be the fastest-growing region between 2014 and 2020.

In 2016, my country's sports nutrition market size was 7.87 100 million yuan is a clear gap compared with European and American countries, but the market potential is huge. Rapid urbanization, growing health awareness of consumers, increasing income, and introduction of new ingredients in sports nutrition products are all key factors leading the market trend. With the development of technology and the continuous evolution of communication channels, sports has become a fashion and sharing and communication activity, which has also promoted the healthy development of the industry to a certain extent.

2011-2021 In 2019, China's sports nutritional products market entered a period of rapid growth

Data source: Public information compilation

China's sports nutrition industry has developed to date, and the product market has regularly transformed from traditional products to special customized products to win. The product types are diverse, including powdered nutritional products, sheet nutritional products, strip nutritional products, bottled beverages, and energy glue. The variety of products meet the various demands of athletes and consumers to grow muscles, maintain body shape, and recover physical fitness after training.

Rich categories of sports The consumer group of nutritional products is gradually becoming popular

From 2014 to 2018, the scale of the sports nutritional products exhibition area of ​​the IWF Shanghai International Fitness Exhibition, which represents the dynamic vane of the sports nutritional products market in China, grew by 75%. The growth of this category at the last exhibition was as high as 150%. The rich categories and large display area also made IWF the largest fitness exhibition in the nutritional products exhibition area in Asia. The above also reflects the rapid development of sports nutrition products in China from another perspective.

IWF SHANGHAI 2018 data review

IWF SHANGHAI 2018 post-exhibition report shows that among the products that the audience is most interested in, "sports nutritional products and healthy foods" ranks second with 38.84% attention, only behind "commercial fitness equipment". Sports nutrition brands and industry practitioners who have participated in IWF SHANGHAI 2018 expressed recognition and approval for displaying and promoting brands and expanding business opportunities through the exhibition platform of the IWF Shanghai International Fitness Exhibition.

Voice of exhibitors

Granbia, as a global leading sports nutrition brand, has participated in the IWF Shanghai International Fitness Exhibition for five consecutive years, and each time surprised us. At this exhibition, we officially announced the "Optimum" that focuses on whey protein, the leading sports nutrition industry brand "Optimum Nutrition’s Chinese logo “Opdimon” was invited to the IWF exhibition site to interact closely with fans. Looking forward to the IWF next year’s IWF will bring you more exciting and surprises, and I wish IWF better and better. ———Gelan Biya Trading (Shanghai) Co., Ltd.

I am very happy to participate in IWF again, and let us experience IWF Shanghai International Fitness once again. The professionalism and influence of the exhibition. Through this exhibition, we not only saw the rapid development of the industry, but also the nutrition of Konbit sports is also known and well-known to us by more and more people, and has also brought us more target customers. At the same time, we hope to work hand in hand with IWF, and I also wish IWF better and better. ———Beijing Konbit Sports Technology Co., Ltd.

Voice of the audience

I am currently operating a nutritional product brand originating from South Africa in Taiwan, and this time I have The main purpose of coming to the exhibition is to understand the mainland Chinese market and find dealers to represent our products to enter the mainland Chinese market. In China, there is a lot of room for sports nutrition products. This exhibition has allowed me to contact many high-quality dealers, hoping to expand my career through this participation.

——Mr.Kromhout from South Africa

IWF devotes itself to creating the 2.0 era of sports nutrition

The transparency requirements of the food and health industry are not empty The source wind is just that the safety of raw materials can no longer meet the needs of the public. The trend of the increasingly younger audience of sports nutrition products has also made the industry rich in products and diverse tastes.

To this end, IWF gathers sports nutrition products brands that use high-end nutritional ingredients to cater to the opportunities of the big health industry and jointly promote the new development of the sports and health industry. The fruits of fitness cannot be harvested overnight, and this will be a long-term and arduous task.

IWFSHANGHAI On the basis of previous years, 2019 have been added to the exhibition area of ​​sports nutritional products area, and two pavilions are planned, and healthy food and functional beverages are integrated into the area, which will facilitate the target buyer consultation and procurement. At the same time, while increasing the brand influence and popularity, IWF is also expanding the scale of exhibition, focusing on the strong rise of local enterprises, and the blooming of international brands.

Super luxury lineup, big brands help, who do you PICK?

According to the organizing committee, since the launch of IWF SHANGHAI 2019 exhibition work, it has attracted

ON, Conbit, Muscle Technology, PROSUPPS, Notland, ALL MAX , Jianleduo, Youzhu Max, Muscle Prince, Ronterson, Belitein, Superior14, MP, Nutrition Depot, ALL MAX, Protein Warrior, QNT, Viking, I-Style, Warcraft, Saif, Youneng, RAWNESS, LUESFLY, MYOBAND, Youlika, Tianqi, Proton, Blender bottle, Combody, Power Laboratory, Cialis, Jili and many other well-known domestic and foreign brands have entered the market.

Note: The above rankings are indistinguishable

Shanghai New International Expo Center exhibition hall map

The editor will recommend some sports nutrition brands to everyone

Brand Ceremony Enjoy it

ON Optimum Booth number: E5A15

Opdimon Sports Nutrition is affiliated to Glanbia, the world's leading cheese and nutritional ingredients group, providing comprehensive sports nutrition products to people around the world.

ONOpdimon is one of the few brands with a full-line product production factory. Its advanced production facilities are located in Aurora, Illinois, Walterboro, South Carolina, and Senrys, Florida. Since 1986, ONOpdimon has taken practical actions to maintain the highest standards of quality. The purpose of the company is to bring consistent high-quality products to the market and has been committed to setting higher standards.

ONOpdimon Star Products

Combite Booth number: E5A27

Beijing Kangbite Sports Technology Co., Ltd. (Stock Code: 833429) was founded in 2001. It has long been committed to providing safe and effective series of sports nutrition foods, healthy nutrition foods and professional technical services to national and provincial competitive athletes, public fitness and healthy people. It is a leading brand in the sports nutrition industry. Since its establishment, its annual average growth rate of sales and tax revenue has exceeded 50%, and its product market share has firmly ranked first in the domestic industry.

The company has strong technology and R&D capabilities, and has more than 200 patented technologies. After years of development Exhibition and improvement, Kangbit’s product line includes two major families of professional sports and mass fitness, which are divided into five major series: competitive nutrition products, youth nutrition, sports nutrition, health nutrition, and boutique equipment. It covers more than ten categories such as muscle synthesis and repair, cremaster blood-promoting synthesis, compound energy supplement, protein supplement, energy supplement, speed and strength, endurance and post-exercise recovery, nearly 100 varieties of products and solutions, as well as health promotion solutions on the entire platform such as health information provision, popular science education, physical fitness testing, and sports prescriptions.

KBbit’s Chijin Nitrogen Protein Powder

MuscleTech Booth number: E5B01

Auwet is one of the world's largest sports nutrition companies, affiliated to Xiwang Food Co., Ltd. Over the past 20 years, Oriwet has collaborated with many universities in the world in the top 20 world, and continues to work hard to develop innovative, high-quality and efficient sports nutritional supplement products with clinical trial basis to meet various needs of consumers and improve sports performance and quality of life.

MuscleTech launched the Platinum series of products in 2014. The Platinum series of products has industry-leading marketing and R&D innovation capabilities, providing consumers with high-tech formulas and the best quality. Raw materials, excellent performance and amazing flavor, are the fastest-growing series of products among MuscleTech products. The most representative platinum whey protein powder in this series uses internationally advanced cold brew and cross-flow patent extraction technology to provide purer whey protein isolate and peptides as the main source of protein, retaining rich protein bioactivity and absorption rate, making the molecules more delicate, and are extremely conducive to human absorption; the product is rich in branched chain amino acids and glutamine, which can promote muscle growth and rapid physical recovery after exercise training. It is a sports nutrition and health care product tailored for sports enthusiasts in the fitness group.

Muscle Technology IWF SHANGHAI 2018 Live

Muscle Technology Image Ambassador

Muscle Technology Product Introduction

ProSupps Booth No.: E5B09

ProSupps Hydeli makes sports more delicious. The ProSupps Hydeli sports nutrition brand from the United States is currently located in 67 countries around the world. T.J. Humphreys and five good brothers jointly established the career of T.J. late brothers, carrying a total of 40 years of sports nutrition experience, and is committed to making sports more delicious. In 2012, ProSupps Hydeli was officially established in Texas, USA.

2018 ProSupps Hydeli product overview

Notland Booth number: E5A02E4B01

Jinan Spert Trading Co., Ltd., has been focusing on sports nutrition for more than 10 years, professionally achieved a model, and history has created a reputation. NUTREND Notland (original Czech Republic) and OLIMP OLIM (original Poland) have two famous sports nutrition products that are the only brand service providers in China. There are also SOUL PROJECT Soul Plan series sports clothing to start your pan-sports journey.

Notland product collection

Youzhu Max Booth number: E5A08

Youzhu Max is a healthy food brand recommended by more than 1.2 million fitness experts. We focus on "fitness/fat reduction" and develop and produce various products. We aim to adhere to the control of raw materials and create a better dietary and life experience for users through persistence in quality. The main products: 120g professional chicken breast, including 4 flavors: original, spicy, mushroom flavor, and black pepper flavor.

Youzhu Max 120g professional chicken breast

Celebrity and Youzhu Max

Jianleduo Booth number: E5B05

Professional sports nutrition brand

GymMax Jianleduo is a professional brand that focuses on the field of sports nutrition under Tongcheng Beijian. With the support of Tongcheng Beijian's research advantages in the field of human nutrition and health, the global raw material supply chain, and the high-standard testing center, Jianleduo brings a series of high-performance sports nutrition products to sports and fitness people.

Partner

National Bodybuilding and Fitness Team Training Base Chengdu Training Center designated cooperative sports nutrition brand

China WWE official Partner

2018 Lamie Festival Official Cooperation Sports Nutrition Brand

International Certified Independent Laboratory

In order to pay attention to the scientific formula and quality stability of the product, Jianle mostly uses the Tongcheng Beijian Testing Center to bring higher performance products to those who are eager to make continuous breakthroughs. The Tongcheng Beijian Testing Center fully meets or even strictly follows the ISO17025 laboratory international accreditation standards, and has an independent laboratory accredited by the China National Accreditation Committee for Conformity Assessment (CNAS). The certificate or related report is issued in the country or region where the CNAS signs a mutual recognition agreement. (55 authoritative institutions in 41 countries including Britain, the United States, Germany, Australia, Japan) mutually recognized each other.

Introduction to Jianleduo Products

Muscle Little Prince Booth number: E5A22

Shandong Fanfu Food Co., Ltd. is a large frozen food manufacturer in China that integrates scientific research, production and trade. In response to the purpose of healthy diet for the whole people, it launched the "Muscle Little Prince" healthy food series in July 2017. Its unique advanced food technology retains the nutrition of native protein of chicken breasts, while giving it an excellent taste that cannot be achieved by ordinary cooking techniques. Open a bag and eat it directly or cook it with vegetables, so that fitness and deliciousness can be perfectly integrated.

Muscle Little Prince instant chicken breasts

Lonteson Booth number: E5A01

Suzhou Longteson Import and Export Co., Ltd. is a Chinese early sports nutrition product introduction company. The company was established in April 2010 and is headquartered in Jiangsu.

The company has introduced many world-renowned sports nutrition product brands to the sports and health industry in China for many years, including: Kevin Levron, Scitec, Nutrabio, Man sports, Ostrovit, Ultimate, Bad Ass, FA, etc. At the same time, the public has exposed foreign sports culture through our platform and seen more advanced sports and nutritional technologies.

Scitec?—Zhizhen Whey Protein Powder Professional Edition

Scitec大发, real protein content can be checked through the barrel production batch to check the actual protein content detected by third-party quality inspection agencies. The ratio of isolated whey + concentrated whey has a higher protein content and absorption rate, lower fat, carbohydrate, and calories. The additional amino acid matrix is ​​added to strengthen muscle synthesis and recovery. Two additional digestive enzymes are added to improve absorption rate and avoid the trouble of lactose intolerance. The foodie series of seasonings is also available with customized low-sweetness series flavors, ultra-low sweetness.

Kevin Levron Kevin Lefron - Whey Protein Concentrated

Kevin Lefron's legendary series products, endorsed by Kevin Lefron himself and participated in the research and development. Combined with his decades of experience in bodybuilding and sports, it is carefully prepared for fitness people. The protein content is as high as 76%, containing 5.6g branched chain amino acids and 3.3g glutamine, with only 118 calories per serving, and the taste of a milkshake.

Note: The above ranking is indefinitely

IWF firmly believes in promoting exercise The nutrition market is moving forward in the fitness field, and more and more ordinary people are participating in this field. The global sports nutrition market has entered a period of steady development. In the future, "big health" will be carried out to the end!

Click on the original text

Apply for booth online

IWF sports nutritional products area is in full swing

If you want to report it, please go to the quick Scan the QR code below to pre-register for free

March 7-9, 2019

Shanghai New International Expo Center

March 10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,0